New Perfume Handbook

Release on 1997-06-30 | by N. Groom

The fragrance is mint and camphor-like, said to be reminiscent of blackcurrants,
and very intense, so that only minute amounts are used. It is used, for example, in
'Hermes Eau de Cologne. Bulgari Bulgari Parfums is the perfume house of the ...

New Perfume Handbook
  • Author: N. Groom
  • Publisher: Springer Science & Business Media
  • ISBN: 0751404039
  • Category: Science
  • Page: 437
  • View: 207

New Perfume Handbook

The first edition of this unique book established itself as an unparalleled source of information on perfume. Although it is primarily aimed at perfumers and others in the perfume industry, it has also found substantial sales among a wide range of others including aromatherapists, botanists, and many others who wanted to learn more about this faceted subject. The new edition is now aimed squarely at perfumery marketing specialists and others in the industry world-wide and covers in particular the needs of publicity/advertising teams and journalists, together with sales people and consultants at the counters who like to have a wide range of information at their fingertips. Changes include: an expansion of the number of profiles of the perfume houses, and of the 50 or so new perfumes worthy of record which have been launched since the previous edition. There is also increased coverage of the essences and the plants and other material from which they are derived. Coverage of perfume containers is substantially expanded and linked to other parts of the book.

More Books:

Household & Personal Products Industry
Language: en
Pages:

Household & Personal Products Industry

Authors:
Categories: Marketing
Type: BOOK - Published: 1996 - Publisher:

Books about Household & Personal Products Industry
A Dictionary of Christian Biography, Literature, Sects and Doctrines Being a Continuation of the Dictionary of the Bible
Language: en
Pages:

A Dictionary of Christian Biography, Literature, Sects and Doctrines Being a Continuation of the Dictionary of the Bible

Authors: Smith
Categories: Marketing
Type: BOOK - Published: 1887 - Publisher:

Books about A Dictionary of Christian Biography, Literature, Sects and Doctrines Being a Continuation of the Dictionary of the Bible
Drug & Cosmetic Industry
Language: en
Pages:

Drug & Cosmetic Industry

Authors: Smith
Categories: Chemical industry
Type: BOOK - Published: 1997-08 - Publisher:

Serving the global cosmetic & personal care market.
Scent and Subversion
Language: en
Pages: 288

Scent and Subversion

Authors: Barbara Herman
Categories: Health & Fitness
Type: BOOK - Published: 2013-11-05 - Publisher: Rowman & Littlefield

An intriguing look at vintage perfume's powerful past, including reviews of more than 300 scents, with stunning period advertisements throughout.
Global Marketing Strategies for the Promotion of Luxury Goods
Language: en
Pages: 329

Global Marketing Strategies for the Promotion of Luxury Goods

Authors: Mosca, Fabrizio
Categories: Business & Economics
Type: BOOK - Published: 2016-03-31 - Publisher: IGI Global

Vast markets for high-symbolic-value goods serve as an expansive worldwide arena where luxury brands and products compete for consumer attention. As global luxury markets have grown and continue to grow, uncovering successful methods for maintaining brand image and consumer desire is critical to the success of high-end brands. Global Marketing

Popular All Time

A Court of Silver Flames
The Awakening
A Court of Thorns and Roses
A Court of Mist and Fury
A Court of Wings and Ruin
The Invisible Life of Addie LaRue
A Court of Frost and Starlight
Tearmoon Empire: Volume 4
The Becoming
The Bridge Kingdom
House of Earth and Blood
Alpharius: Head of the Hydra
Peri Jean Mace Ghost Thriller Box Set 1
Ready Player Two
The Legends of the Riftwar
Spinning Silver
Wild Sign
The Last Wish